The Latin was on a scroll underneath

The club isn't actually trying to do that, of course, and in making a quick apology Everton have accepted that alienating 23,000 fans is not a great marketing ploy. There are commercial reasons for wanting to simplify the logo and make it easier to print and reproduce, which christian louboutin pumps basically boil down to the fact that too much of the old logo was outside the border of the shield. The Latin was on a scroll underneath, while the formation year 1878 was even more untidily displayed either side of the main device.
What is interesting, considering what has just happened, is that the NSNO motto only turned up on Everton shirts in christian louboutin  the late 70s, stayed four years, then disappeared again until it returned in 1991. So this is not a tradition that goes all the way back to Everton's formation as a Sunday school team, or the years when they used to play at Anfield. The elements of the present crest were put together by club secretary Theo Kelly in 1938 – laurel wreaths, the Everton Brow bridewell otherwise christian louboutin uk known as Prince Rupert's tower and the Latin inscription – but only for use on blazers and neck ties. Although entwined EFC letters briefly appeared on Everton shirts in the 1920s, the club went through the 40s, 50s and 60s in unadorned blue jerseys. It was probably only when the arrivistes of Anfield made the Liver bird symbol famous throughout the world that Everton realised they had missed a trick, and began putting badges on their shirts from the 70s onwards, with the tower and laurels appearing from 1978.