What's more, developers are already coming up with apps that create new uses for the FuelBand that Nike cheap nike trainers hadn't ever considered. In turn, they are bringing consumers to the device that might not have otherwise purchased one; Companies such as Sprout, another Demo Day participant, that is creating an app for businesses that encourages workers to get fit, and gives employers tools to promote and measure wellness. Or Chroma, a game developer that's building a new title that ties a player's real-world activity to his or her virtual world avatar.
FitCause, too, is chartering a territory that nike air max 1 never would have tackled on its own, creating a social fundraising app. Much in the way runners raise money for charities by jogging five kilometers in local events, FitCause lets groups generate funds when athletes hit certain Fuel scores. With its app, fitness-focused fundraisers don't need to be tied to a specific event or location.
"Now the fundraising device is on your wrist," said Laura Temel, FitCause's co-founder and chief executive.
It's an entirely new type of opportunity for nike air max uk. The business is less about the FuelBand than the Fuel platform; less about the physical product, where Nike has long had expertise, than the digital one, where Nike is still learning. But Olander recognizes that the potential, like platforms built by tech giants before it, is vast.
